Many people neglect the importance of buying their local domain name as well as the dot com.

As you can see from this example, my colleague Rory is up to no good again!  He’s just bought the unitednationsofsound.co.uk and no doubt he’ll be climbing the rankings to get the number one spot over the next few weeks.

I just hope Richard Ashcroft makes him an offer for it…

Update: Apparently they’ve been in touch with Rory and he is passing it over to them