Why is David Whitehouse so hard to rank for?

Posted by David Whitehouse

It’s true, my name is hard to rank for. I’ve got a whole site with a domain name containing my name, and most of the <title> tags also contain my name. So how come I’m not up top?

Many people have a bit of a dig, since I’m in the SEO industry, but my blog is only a few months old. To prove the fact that my name is hard to rank for, just take this into consideration. I’ve done one post on Anthony Shapley and that post is ranking #12 on Google.co.uk, whereas I am currently ranking #51 for David Whitehouse!

So if any of you out there would like to give me a hand, I would much appreciate it! I’ve got some BBC correspondent with the same name as me!

Here is the code (to make things easier for you all):
<a href=”http://www.david-whitehouse.org”>David Whitehouse</a>

Thanks in advance for your support, I’ll keep you updated on my progress!

WordPress almost setup for SEO

Posted by David Whitehouse

Just been going through the Yoast WordPress SEO guide

I’m about halfway through, it’s only taken me an hour! Well worth it I reckon.

Apologies to my friends, but I will be removing my blogroll and putting a post about each of you instead – hope you don’t mind!

Copywriting/split testing vs SEO

Posted by David Whitehouse

After working for Bronco for a while I’ve been noticing how there can be two ways to approach things – from an SEO perspective or from a copywriting perspective. Obviously you can combine the two, but usually there is an emphasis on one or the other.

Which do you prefer to use? Which do you prefer to read?

I’m reading up on copywriting at the moment, it’s a skill I’d like to develop. I’m currently reading The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman. I’m only a quarter of the way through – it seems quite interesting, but the approach is from a direct marketing angle, not online (although apparently he goes into that later).

Using Twitter to keep up to speed

Posted by David Whitehouse

Twitter is amazingly fast when it comes to reporting major World events, examples include the Mumbai terrorist attack and when Lance Armstrong fell of his bike and broke his collar bone. Both examples resulted in the larger part of the Twitter community finding out before the media could report on it – it really is revolutionary.

If you want to keep an eye on what is happening on Twitter now, then I suggest you check out Twitscoop.

Twitscoop allows you to view all of the most popular keyphrases on Twitter in real time, so if something big happens you will know before the media can report about it. And because people can update Twitter from their mobiles it means you have a major insight into people’s minds all over the World!

Check it out, its amazing!

For an SEO specialist, such as myself – Twitter opens a whole new World for keeping up-to-date with fast moving trends so they can be taken advantage of immediately – I imagine it is the same for journalists.

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