AdWords not linking to Analytics

Posted by David Whitehouse

We had a problem at work the other day where our AdWords account was not linking to Analytics. It wasn’t the autotagging option in AdWords and it wasn’t caused by us not choosing the ‘add cost data’ in Analytics, since this wasn’t an option.

The problem was caused on the 23rd/24th of March – Google switched over to their new system in AdWords, which meant all AdWords accounts can only have one Analytics account against them. Where they messed up was when an AdWords account had an Analytics account against it, it would choose the original. In many cases the original was no longer used and contained no information – something which I think they should have taken into account.

Anyway, to fix it you need to:

  1. log into the account with the email address of the account that was originally used
  2. Click on the Analytics tab
  3. Edit Account Settings
  4. Unlink from AdWords account
  5. Then go back to the Analytics tab and link it to the correct Analytics account (the logon will need access to the account in question)

Google Analytics Qualified

Posted by David Whitehouse

Yesterday I gained the new qualification from Google for Google Analytics after passing their Google Analytics IQ test.

The studying I did for the exam was most useful – it will enable me to maximise the profitability of any website.

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