Review of Permission Marketing
Posted by David WhitehouseSo I’ve just finished reading Permission Marketing by Seth Godin, after hearing his name mentioned so much over the past few months I decided I best read one of his books. Permission Marketing was really the book that seemed to make him – the first successful one.
I must say I thought the book was interesting, it talked about how most marketeers are interruption marketeers, whereas he was suggested that they should become permission marketeers. It had a few interesting ideas and some practical tips too, but on the whole the book did go on more than it had to in order to get the point across. Here is how I understood it:
If you do an advert and expect to sell to someone just from one advert then you get bad results, if instead you use the advert to begin a relationship with someone then you can teach them over time about your product, getting more and more trust, until one day you have permission to buy things on behalf of your customer. Amazon seems to be the best example he refers to.
In Internet marketing terms that means attracting people to your site, with the sole aim of getting them to subscribe to your email list/blog. Then over time teaching them and building their trust and then eventually selling to them.
It is also a bit of an old read now, this was before Google AdWords became popular and the big player seems to be Yahoo at the time. I would recommend reading it though as the principles still apply.
On the whole I’d give it 7.5/10. If you want to order the book, you can use the link below to take you to Amazon:
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