This book was the second book I have read on copywriting. The first book (which I got half way through) was more for offline print advertising – where as this book is specifically for online.

I must say I found this book difficult to get into and a long hard read. The book is written by a copywriter – but unfortunately they lack the ability to write text in a way that makes it easy for you to learn. With that said I did come away with an overall understanding of how I should write for the web – although there weren’t many explicit rules, it was one of those books where you either “get it” or you don’t (similar to some of Seth Godin’s books). Personally I feel that a good author should be able to take their knowledge and explain it simply – Nick doesn’t seem to be able to do that (like many copywriters). Which is a shame.

On the whole though – this book is definitely worth reading, and towards the end Nick does give some more useful, specific advice. I’ve also come to understand that the best way to learn how to copywrite is through split testing – which is what I plan to do from now on.

Overall I give it a 7/10.

If you are interested in buying a book on copywriting, then I would recommend this book: