Optimizing for Bing
Posted by David WhitehouseOk so it turns out Microsoft’s new search engine is pretty good and it is starting to steal market share (from Google or Yahoo? Who knows?) What this means for the SEO community is that we may have to consider the possibility of optimising for two sites.
Currently, probably 99% of SEO’s optimise for Google over other search engines – which makes sense as they have more search volume. But what will happen if Bing steals a lot more share of the searches? For those SEO’s that haven’t made a name for themselves – this may be your chance!
So I’m going to try and look at what different ways there are to optimize for Bing – starting with keyword choice. I’ll start with an example – check out SEO on Bing (in the US search). If you take a look it has the related searches at the side, at the time of writing these are:
- SEObook
- Search Engine Optimization
- SEO Tools
- Free SEO Tools
- SEO Marketing
- SEO NY
- SEO India
So these are what Bing sees as the related searches – what this means is that they will affect the outcome of what I suppose would be called the medium tail (two word keyphrases). These search phrases are the most popular and are likely to stay that way – as the related searches will dictate this. Poeple will still search other two word keyphrases, but these will have a much greater search volume. So if you want to start optimising for Bing – start basing your keyphrases on these related searches.
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