Google Affiliate Network Begins Integration with AdSense and AdWords?

Posted by David Whitehouse

I just got an email tonight, stating how the lesser known Google Affiliate Network is integrating payments with Google AdSense. What does this mean? Well basically your affiliate revenue will be paid through AdSense, but lets look at the bigger picture, shall we?

Firstly, for those with a large AdWords budget, Google AdWords now offers “CPA” bids – this is based on data and is similar to you doing calculations based on CPC and conversion rates. I believe they have been doing this for a while.

What I can see happening is that AdWords will integrate with Google Affiliate Network (Connect Commerce) allowing advertisers to literally pay per acquisition. Then I believe the offerings will come through to publishers in AdSense, where they will be able to reap greater rewards for monetizing their blog.

So who better to bring affiliates to the mainstream? Ask many small businesses and they probably won’t have heard of affiliate programs, but I bet you within 3 years they all have…

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