Ok so I’ve been interested in the web for a while, and I love Internet marketing – I read about it all the time, every aspect – from attracting visitors and keeping them, to increasing conversion rates and average order values.

Recently I’ve been reading about copywriting, Google Analytics and customer retention. The last one is one of the most complicated and commonly misunderstood subjects I have ever read about – but once you get it, boy is it interesting. I’ve written an article on it – but I think it’s a bit too off topic to be going on Dave Naylor’s blog (we’ll see, maybe he’ll let me put it up)!

So I’m gonna start concentrating on upping the conversion rates, order values and customer lifetime values. I guess this would be some kind of site optimisation consultant, or something. Anyone know what the name is?