David Whitehouse - Digital Marketing Consultant

Feedburner – the answer to my email marketing dreams!


For those of you who know me, you will know that I’ve had a health problem that has prevented me using the net as much as I like over the years – so you’ll understand. For the rest of you, please bare with me if I regurgitate old stuff/ideas – I’m still playing catchup!

I’ve recently discovered the power of Feedburner after seeing that Seth Godin uses a similar service called FeedBlitz. so I thought, if it’s good enough for Seth, it’s good enough for me :)

Anyways, it’s great, I’ve been harping on at Anthony Shapley all week about it. It’s a great way to “save” all those visitors who visit your blog and then bugger off. Blogs have the worst bounce rate of any other type of website, because people tend to be interested in just one post, so it is important to keep them coming back via a feed subscription or an email subscription. It is probably best in encouraging everyone to sign up to Feedburner at the end of every post – with a call to action (I guess I best put this on my list of things to do now I said that)!

You can see on my sidebar that I have my feed link (as per standard) but I’ve also added receive blog updates by email. Now I much prefer this way of receiving blog posts – mainly because I tried Google Reader once and I hated it, plus I can’t be bothered to keep checking back.

Anyways, if you want to follow my blog via feedburner you can do so by clicking here.

4 Responses to Feedburner – the answer to my email marketing dreams!

  1. By Phil Hollows, April 21, 2009 at 6:07 pm

    FYI, Seth Godin uses FeedBlitz, not FeedBurner, for his blog’s email services…

    Thanks,

    Phil Hollows
    Founder
    FeedBlitz.

  2. By Phil Hollows, April 21, 2009 at 6:07 pm

    http://www.feedblitz.com (ther was a typo on the original comment)

  3. By David Whitehouse, April 21, 2009 at 7:02 pm

    My apologies Phil – I’ll update the post. I must have gone to your site and then gone to Feedburner after seeing it written on your site. As I didn’t know what Feedburner was at the time I probably Googled it straight away and then forgot about your site. Sorry!

  4. By David Whitehouse, April 26, 2009 at 2:50 pm

    I’ve actually just read Permission Marketing and it made me realise the limitations of Feedburner, I was thinking how I can’t use an autoresponder and I can’t change what I send based on visitor behaviour. I can understand why Phil made FeedBlitz – it solves all these problems. You shouldn’t describe it as a Feedburner alternative Phil, it is so much more! I’ll be using it on my next online business idea, for sure.

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