My colleague, James Slater, and I were debating over whether trying to rank for your name is a necessity or if it is purely vanity. Dave Naylor has previously told me trying to rank for my name is vanity, but I distinctly remember him looking to see if I ranked for my own name in [...]

Ok so it turns out Microsoft’s new search engine is pretty good and it is starting to steal market share (from Google or Yahoo? Who knows?) What this means for the SEO community is that we may have to consider the possibility of optimising for two sites. Currently, probably 99% of SEO’s optimise for Google [...]

Ok so today I read an article by Aaron Wall about nofollows being largely a waste of time, I didn’t quite understand what he was talking about until I scrolled down on my RSS reader to find Matt Cutts had already blogged about this. Basically, in a nutshell – no follows don’t pass page rank, [...]

I’ve finished setting up WordPress after following the guide on Yoast. Well worth going through by the way, I highly recommend it. Now I’ve just got to get myself a new theme, as this one is messing up in FireFox it appears – not good. Anyone know where I can get a good theme? Also [...]

Ok so I’ve abandoned my previous attempt, I decided it was about time I got a job because: a) Having no money really sucks! b) I get too distracted by my Xbox 360 (which incidentally broke recently, suddenly I go on a job search)! c) I’m not really having much success Anyways, so the other [...]

So this is a website I just found through a blog from MSN.  It basically allows you to enter a search query and it will return the probability that this is a commercial query.  I’ve had a play around and it seems as though it may be useful.  It could fit the missing piece of [...]

Ok so I mentioned before in my blog that KEI is misleading so I have developed my own version. Keyword research, you get all the words that relate to the product/service You find out search volumes of all the keywords You do a search on Google for allintitle:[keyword] to find out how many people are [...]

Google Adwords – Keyword suggestion tool is the tool for search volumes.Google Insights – See search trends for keywords and industries by region, date range. An excellent marketing research tool, also check out Google TrendsGoogle Analytics – One of the best and easiest to use web analytics programs around, plus its free! Google Alerts – [...]

Ok so I’m going to go into some detail about SEO here. The Keyword Effectiveness Index is basically calculated by the number of searches for a keyword divided by the number of websites containing the keyword. Its meant to give you an idea of how much competition there is. It does, but it doesn’t help. [...]

So I’ve just submitted this blog to a number of free directories, whether I will have my listing accepted or not is a different story. I’ve even requested a listing on the infamous DMOZ, the guy in charge of my area went to Harvard, and there’s me thinking its a bunch of people who don’t [...]