This is just a quick post for all my subscribers to summarise a few changes in the Internet marketing arena recently. First up, there have been a lot of changes with Google Analytics, with a new version coming out with a host of new features including dashboards, multi channel funnels, real time analytics and visitor [...]
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Tracking Your Marketing
- July 30, 2010
- Google Analytics, Marketing, Web Analytics
- No Comments
In the last post I talked about how important it is to track your marketing, but the problem arises when you have to figure out how you go about tracking your marketing. Well hopefully this will give you some idea.
Installing And Setting Up Google Analytics On WordPress
- July 30, 2010
- Google Analytics, Web Analytics, Wordpress
- 2 Comments
In the last post I showed you how to get a theme for WordPress, now I want to briefly show you how to setup Google Analytics on WordPress. First of all, I can’t stress how important it is that you use Google Analytics. It will allow you to track all your marketing and enable you [...]
The 5 Most Common Google Analytics Mistakes
- April 27, 2009
- Google Analytics
- No Comments
Ok, so you lazy people out there, I know what your like, you just slap your Google Analytics code on the site and think that its done. Well your wrong, and your messing up valuable data right now! Here are the most common mistakes: 1. Failing to Exclude URL Query Parameters Nobody ever seems to [...]
AdWords not linking to Analytics
- April 23, 2009
- Google Analytics
- 1 Comment
We had a problem at work the other day where our AdWords account was not linking to Analytics. It wasn’t the autotagging option in AdWords and it wasn’t caused by us not choosing the ‘add cost data’ in Analytics, since this wasn’t an option. The problem was caused on the 23rd/24th of March – Google [...]
Google Analytics Qualified
- April 18, 2009
- Google Analytics
- No Comments
Yesterday I gained the new qualification from Google for Google Analytics after passing their Google Analytics IQ test. The studying I did for the exam was most useful – it will enable me to maximise the profitability of any website.
