I’ve just finished reading All Marketers Are Liars by Seth Godin. Well, I say “finished reading” but I should actually say “prematurely abandoned”.
I was reasonably satisfied with Permission Marketing, it had some reasonable advice, if not a bit waffly, but this book just had nothing useful to say.
It was boring, tedious and “just a waste of my ever more valuable time” as Seth would put it.
Can anyone recommend an author that perhaps can give me something more useful than “tell stories”?





