David Whitehouse - Digital Marketing Consultant

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A Year Reading Seth Godin

Well I say a year, but really it’s only 9 months, but I’ve still got a few books to read and I’ve only got 3 months to go (plus I’ll be reading the new Discworld shortly after Christmas – whether someone buys me it or not *hint hint*). Anyways, I can’t believe how much I [...]


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How a Spammer See’s the SEO Cycle

My colleague Paul has recently done an excellent diagram that communicates how SEO works, so I thought I would adapt his and do one to explain how spammers think SEO works:


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Free Is Not the Future

So I did some work for someone earlier this year, all entirely for free. I didn’t know them, but they were local (from Leeds) and I thought I’d offer to do a little bit of work for them in return for perhaps a link and a testimonial – but mainly for the experience. Anyways, I [...]


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Setting up an HID kits website in Magento

Well it is finally finished, me and my m8 Vincent have spent the last week solidly working on his new website which sells HID kits and HID bulbs (those pages are probably blank at the moment as he still needs to add a lot of the products). I’d been researching which software to use a [...]


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Modern Warfare Ranking Overloads My Site on Day of Release

I wasn’t really ready for this, in fact I hadn’t really paid attention to my Modern Warfare Help site. Today, in case you didn’t know, Modern Warfare 2 was released and it was: All over the news A hot trend on Google Trending on Twitter Little did I know I was about experience my first [...]


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Piano Planet giving SEOs a bad name!

Can you believe it? Spam. For Pianos. No, really! Paul’s just written a post about Piano Planet Spam, it is exactly the type of thing people have been complaining about recently, and it just gives SEO’s like us a bad name. I don’t consider myself to be a spammer, ocassionally I might lose myself and [...]


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Ranking for your name vanity or sanity?

My colleague, James Slater, and I were debating over whether trying to rank for your name is a necessity or if it is purely vanity. Dave Naylor has previously told me trying to rank for my name is vanity, but I distinctly remember him looking to see if I ranked for my own name in [...]


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SEM Training Advert – FAIL

I’m not sure how long Search Engine Strategies have had this running, but I don’t think it gives the best impression (looks like they messed up the dynamic keyword insertion):


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The Full Text RSS Feed Campaign

If you are like me you will have a number of RSS feeds that you have added to an RSS reader, so that you can read all those articles in one place.  I find this really useful as I use Google Reader and have it synchronised on my phone, so when I go number 2 [...]


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David Whitehouse finally has a WordPress spell checker!

Lets face it, I’m basically writing this post to check my spelling and it seems to work, as long as I use the visual section to writ write my posts, which I don’t normally do. The plugin I am using is called After the Deadline and its pretty neat if you ask me – lets [...]


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